Job Purpose: Coordinate brand recall, monitor advertisement for the Bank
Marketing Management :
Prepare annual marketing plans for the Bank
Liaise with other departments to conduct market research and analysis, product development research, mystery shopping, etc.
Initiate all product launches through promotional activities including campaigns, advertisement etc.
Develop brochures and advertisements for various Bank’s products and campaigns
Coordinate all corporate social responsibility (CSR) initiatives
Coordinate and assist in organizing the Bank’s corporate functions and sponsored events
Ensure that all marketing and communication activities are in compliance with the Bank’s branding guidelines e.g. conducting regular visits to the branches to ensure adherence to bank's branding standards
Monitor and evaluate customer service standards (as per service standard guarantee, turnaround time)
Develop, update and maintain risk procedures and systems with respect to risk identification, risk assessment, risk monitoring, risk mitigation strategies and risk reporting relating to marketing functions
Attend to audit (internal and external) queries related to Marketing
Prepare regular reports including events’ reports, market research reports, etc.
Receive, compile and consolidate invoices received and expenditures relating to advertising, promotions and sponsorships for approval
Attend to audit related queries
Perform any other duties as may be assigned by the immediate supervisor from time to time
|Skills:||SALES , MARKETING , Management , LEGAL , Communication|
|Ability to:||Aligns vision, strategy and actions Embraces change Builds self-awareness, trust and respect , Promote teamwork , Working effectively with teams across geographically-distributed Centres of Excellence , Work in a multicultural, diverse, and highly performance-driven environment , knowledge of various computer applications , graphics design|
|Knowledge of:||marketing in the banking industry|
|Personality:||Hard working , Dependable & team player. , Attention to details , Result oriented. , Critical thinkers,|